Messaging & Positioning

Sign up for our Messaging Certified: Masters course to learn everything you need about successful product positioning from leading experts....

While your positioning will likely remain unchanged for a long time (as long as the business strategy remains the same), messaging should be constantly evolving to reflect a dynamic market. Here are some factors to consider when reviewing and updating your product messaging....

With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?...

How can you become a master of messaging and make sure your product’s value is communicated to customers effectively?...

Sign up for our Positioning Certified: Masters course to learn everything you need about successful product positioning from leading experts....

Crafting the perfect messaging for your product is no easy feat. This article will go over tactics to ensure that your product messaging is being utilized in content across your broader organization....

Great email marketing content that converts prospects will help you get your business to higher heights. In this article, we are going to see how to create better email content using these simple yet effective tips....

Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy....

The successful relationship between Product Management and Product Marketing can make or break a product....

Blogging is more than just sharing company news, events, or updates with your users. When it’s done properly, it can elevate you to thought-leader status and establish your service as the authority in your industry....

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

In this article, we'll explore how to optimize your messaging and positioning techniques, and common mistakes to avoid....

Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversions rates, and generate further leads for future campaigns....

If you don't have messaging and positioning clearly defined, selling your product to your target market will be challenging. This raises the question: how long should you spend creating messaging and positioning?...