Messaging & Positioning

Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....

The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....

Looking to find out more about Product Marketing Certified: Core? Check out one of our pre-recorded presentations to learn more about positioning and how to find your place in the market....

With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Make a mark with your next round of messaging....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role. Sarah Din, Director of Product Marketing at SurveyMonkey, treated us to the pearls of her wisdom and gave her advice on how to create content messaging that's sure to resonate....

In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Product positioning and product messaging are core responsibilities of the product marketing role. Here, we outline how to create compelling messaging, and how to effectively position your product....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging....