PMM crash courses
When you're a product marketing leader, you don't necessarily do the doing anymore. But you do need to be able support those that...do.
Whether you're just curious and want to stay on top of best practices, or you want to support an employee on an upcoming project, in this hub, you'll find crash courses on all the core areas of PMM, for you to refresh yourself as and when needed.
Research | Masters Membership | Product Marketing Alliance
Refresh yourself on all things research.
Product Marketing Alliance
Pricing | Masters Membership | Product Marketing Alliance
Refresh yourself on all things pricing.
Product Marketing Alliance
Objectives and key results | Masters Membership | Product Marketing Alliance
Refresh yourself on all things OKRs.
Product Marketing Alliance
Personas | Masters Membership | Product Marketing Alliance
Refresh yourself on all things personas.
Product Marketing Alliance
Positioning & messaging
Refresh yourself in all things positioning & messaging.
Product Marketing Alliance
Go-to-Market
Refresh yourself on all things Go-to-Market.
Product Marketing Alliance
Communication | Masters Membership | Product Marketing Alliance
Refresh yourself on the importance of communication.
Product Marketing Alliance
Sales enablement | Masters Membership | Product Marketing Alliance
Refresh yourself on all things sales enablement.
Product Marketing Alliance
Customer onboarding | Masters Membership | Product Marketing Alliance
Refresh yourself on all things onboarding, retention, & case studies.
Product Marketing Alliance
Analysis & optimization | Masters Membership | Product Marketing Alliance
Refresh yourself on all things analysis & optimization.
Product Marketing Alliance