Emily Dumas

Emily is the Content Lead for Product GTM at ZoomInfo. She’s an experienced B2B marketing professional specializing in content strategy, product marketing, and competitive intelligence.

How to ensure messaging is utilized across an organization

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Product Marketing

How to ensure messaging is utilized across an organization

Crafting the perfect messaging for your product is no easy feat. This article will go over tactics to ensure that your product messaging is being utilized in content across your broader organization....

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Competitive Intelligence

How to monitor competitive activity

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.