Resources
2022 reports
Sales Enablement Landscape Vol. 3 Report
Sales Enablement Landscape Vol. 3 Report
Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts.
Charley Gale
The State of Product Marketing Report 2022
State of Product Marketing Report 2022
The State of Product Marketing Report 2022 features diverse insights from product marketers spanning various levels of seniority, experience, and product type. Keep up with the latest developments and sync your product marketing efforts with current industry trends.
Lawrence Chapman
The State of Go-to-Market Report 2022
The State of Go-to-Market Report 2022
Get your copy of the State of Go-to-Market Report 2022. Discover unmissable intel, refine your knowledge of key GTM principles, and gain knowledge that’ll help improve launches for your upcoming products and features.
Lawrence Chapman
The State of Competitive Enablement Report 2022
State of Competitive Enablement report 2022
Discover pivotal insights into how product marketers implement and handle their competitive enablement (CE) approach, especially when enabling revenue teams.
Charley Gale
The State of Product Marketing Leadership Report 2022
The State of Product Marketing Leadership Report 2022 has arrived
With 2022 well and truly underway, we’re thrilled to deliver your first report of the year: The State of Product Marketing Leadership Report 2022.
Lawrence Chapman
2021 reports
2021 Product Marketing Salary Survey
2021 Product Marketing Salary Survey | Results
Over the last three years, we’ve surveyed 6,000+ PMMs to create the most comprehensive outline of PMM salaries on the market. We’ve scoured the globe for responses, and put together not one, not two, but three versions: the global edition, the US edition, and the European edition.
Product Marketing Alliance
2021 Top 100 Product Marketing Influencers
2021’s Top 100 Product Marketing Influencers
Here’s our third instalment of our Top 100 Product Marketing Influencers report. Read on to discover who’s included.
Product Marketing Alliance
2021 PMA Pulse
PMA Pulse 2021
PMA Pulse is back, highlighting this year’s best product marketing solutions to add to your tech stack.
Product Marketing Alliance
2021 Competitive Intelligence Trends Report
2021 Competitive Intelligence Trends Report
We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports.
Lawrence Chapman
Sales Enablement Landscape Vol.2
Sales Enablement Landscape Vol.2
We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now.
Lawrence Chapman
The Art of Conversation
The Art of Conversation
A report built in partnership with Gong and Chorus.ai, exploring how revenue intelligence and conversation intelligence are shaping the future of product marketing.
Stephanie Whalley
2021 State of Product Marketing Report
State of Product Marketing 2021
The State of Product Marketing Report is back in 2021 for its third year and just like we promised, it’s a real page-turning eye-opener.
Stephanie Whalley
State of Product Marketing Leadership 2021
The State of Product Marketing Leadership 2021 | PMA
Welcome to the inaugural State of Product Marketing Leadership report, where wetake a deep-dive into all things senior PMM. From the strategic and teammanagement elements of the senior product marketing role, to career progression,organizational structure, PMM hires, and tying product marketing e…
Stephanie Whalley
2020 reports
Top 100 Product Marketing Influencers
2020’s Top 100 Product Marketing Influencers
Last year, our continued quest to place product marketers on a pedestal yielded the Top 50 Product Marketing Influencers report. We’ve doubled the number of influencers on our list - that’s right, 100 product marketing influencers from all walks of product marketing life in one place.
Lawrence Chapman
Sales Enablement Landscape Vol.1
Sales Enablement Landscape Vol. 1 | Product Marketing Alliance
We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1.
Product Marketing Alliance
State of Product Marketing Report 2020
State of Product Marketing 2020 | Product Marketing Alliance
The State of Product Marketing Report 2020 has landed, with the follow-up to the 2019 write-up offering an even bigger and better insight into the product marketing industry.
Product Marketing Alliance
Competitive Intelligence Trends 2020
Competitive Intelligence Trends 2020 | Product Marketing Alliance
Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own.
Product Marketing Alliance
Product Marketing Salary Survey 2020
2020 Product Marketing Salary Survey | Product Marketing Alliance
Over 3,000 PMMs contributed to our salary survey this year helping us create the most comprehensive, detailed and informative repository of information on PMM salaries you’re going to find anywhere.
Product Marketing Alliance
2019 reports
Product Marketing Salary Survey Results 2019
Product Marketing Salary Survey
From America to Australia, Brazil to Belarus, Spain to Singapore, we spoke to more than 1,600 product marketers to represent the industry’s salaries.
Richard King
Product Marketing Perceptions among the C-suite
Product marketing perceptions among the C-suite
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Product Marketing Alliance
Product Marketing Tools of Choice Report
Product Marketing Tools of Choice
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
Richard King
Top 50 Product Marketing Influencers
Top 50 Product Marketing Influencers
Whittling it down to just 50 was tough, but here are 2019’s most influential product marketers as voted by PMA. Thanks to them (and you), the role’s evolving. At pace.
Product Marketing Alliance