Emma Bilardi

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization....

Although they are two separate entities, product marketing and marketing often overlap or work alongside each other, with most product marketers playing an important role in crafting effective marketing strategies targeted at the right people....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

Blogging is more than just sharing company news, events, or updates with your users. When it’s done properly, it can elevate you to thought-leader status and establish your service as the authority in your industry....

This week on Product Marketing Life we’re joined by Mark Assini, Product Marketing Manager at Voices, to discuss the fascinating world of two-sided marketplaces and specifically operating as a PMM within one....

This week on Product Marketing Life we got together with Alexander Becker, PMM and Managing Partner at Dorm Room Fund to chat all about his must-read new book The Product Marketing Field Guide....

On Product Marketing Life this week we’re joined by Tom Girdler, Senior Product Marketing Manager at Precisely to discuss activating a sales organization on a use case....

On Product Marketing Life this week we’re joined by Angela Zhang, Product Marketing Lead at DocuSign to discuss building trust with stakeholders in a fully remote environment....

This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging....

Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....

According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company....

Last week saw the super successful launch of Product Marketing Rendezvous! 💘 3 immense days of incredible presentations, expert-led discussions, and recruitment matchmaking from the likes of Linkedin, Microsoft, Whatsapp, and Facebook....