Harvey Lee

Brand partnerships are an incredible opportunity to further leverage our existing associations with consumers, expand awareness of our brand via different categories, and ultimately drive incremental sales. At least, that’s the hope....

This article challenges the current view of the effectiveness of brand purpose and shows that consumers care about what you sell and how interested and engaged they are with your brand....

Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...

It’s understandable that companies most affected by the pandemic are turning their attention to what the future looks like. But as we navigate these uncharted waters, how you present your product to your consumers matters now more than ever....

After giving the 77 pages of the report a thorough going over, I came to some interesting conclusions of my own. Are you ready to learn how you too can interpret this report by going beyond the stats and realising what it means for you?...

Getting through the interview process successfully can be a minefield. Here I provide you with tips on how to prepare, body language and when and how to have that initial salary talk....

Are you ready to take a holistic approach to measure your effectiveness? If so, here’s everything you need to know on how to measure your effectiveness in the workplace....

Being out of work is no joke at any time but it's especially challenging right now. In my blog, I discuss how you can approach your job search and why the power of your network is your net worth....