Positioning Certified

Messaging & Positioning | Product Marketing

Positioning is a pivotal part of not just product marketing, but products as a whole. We know it, you know it, heck every PMM knows it.

Nailing yours is no easy feat though, which is where this course comes in. We’ll be taking the deepest of dives into everything from positioning fundamentals to a step-by-step guide on how to establish your product’s unique proposition.

Be the first to know when it’s available. 👇

Masterclass instructors:

This course is being created by our in-house content and product marketing guru Bryony Pearce, and will include guest lectures from the likes of April Dunford, Rippling, Boomi, MarkLogic, and more.

Other upcoming masterclasses:

• Narrative design masterclass
• Segmentation masterclass
• Persona masterclass
• Go-to-Market masterclass
• Marketing masterclass
• Customer Advisory Boards
• Retention Psychology