Market & industry

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

Our course, Marketing Certified: Masters will empower you with the knowledge and confidence you need to influence high-level marketing campaigns and prepare for the CMO role....

Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings....

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps PMMs make more actionable and informed decisions about who to reach with the right content at the right time....

Vincent Xu, Marketing Lead at Google shares his expert advice on what to consider when taking your brand global....

Last year, we celebrated the success of the Top 50 Product Marketing Influencers, an ensemble of PMM enthusiasts who’d left their mark on the field. Fast forward 12-months and we’ve upped the ante, highlighting the mammoth efforts of 100 PMMs....

Brought to you in sponsorship with Kompyte, our brand-new report Competitive Intelligence Trends 2020 delves into the detail of competitor intel, and as usual, the results blew our socks clean off....

We’ve gathered a collection of interesting stats, vetted by the PMA team, to provide you with the insights you want and need to gain clarity about a role we all love most....

Ever wonder why companies obsess over market research? We explain what it is, it’s importance, and how it can be used to blow the competition out of the water....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

During his recent AMA, Yoni Solomon, G2's Director of Product Marketing, outlined how product marketers specifically can navigate the COVID-19 disruption....

Our first report of 2020 has officially landed...and it’s a good’un. This time, we looked at product marketing from a different lens and got inside the minds of 173 C-suiters to see how they perceive the PMM role....

“At its core, your brand promise should define your entire business and touch every aspect of your company.”...

As part of our Product Marketing Insider series, we’ve been picking the brains of PMMs all over the world and getting them to answer one important question: What are the top three skills that have helped you get where you are today?...

The year of 2019 will soon be no more and with 2020 comes the prospect of a whole new set of product marketing trends to master and employ. But what will they be? How can you get ahead of the curve? And who’s already leading the way?...