Transform your marketing strategy and position yourself for the CMO role

The marketing team is one of the core internal stakeholders that you, as a PMM, must align with in order to position your function for success.

Our course, Marketing Certified: Masters will empower you with the knowledge and confidence you need to influence high-level marketing campaigns and prepare for the CMO role.

Course overview

The objective of this course is to clearly explain how product marketing and marketing should work together, how PMMs (you!) can influence marketing campaigns, and how to navigate the typical career trajectory from a product marketing lead into the C-suite.

Our indispensable collection of frameworks and templates will leave little room for error and equip you with the confidence to build the perfect working relationship with your colleagues in marketing, as well as increase your chance of being promoted into the C-suite as a CMO.

By the end of this course, you’ll be able to:

⏰ Fully grasp why marketing is a key stakeholder and why the marketing strategy is so important.

📙 Understand how working better with marketing can improve the company’s bottom line.

🔖  Understand how close alignment with marketing can help your personal goals and career trajectory.

✅ Claim joint ownership of specific OKRs and KPIs alongside marketing with confidence.

🛠 Understand how to use each and every template included within the course for maximum impact.

💪 Know how to prove the value of your function to marketing and the wider organization.

🧠 Understand the specific challenges that marketing faces as a department.

👏 Understand how to lead high-level campaigns alongside marketing.

"As a seasoned marketing professional, this course was a breath of fresh air! The detail on the traditional marketing role vs the product marketing role is spectacular! Really helps align how to build a stronger relationship internally to achieve the bottom line more strategically. I highly recommend this course to anyone that's in a start-up environment or trying to break into a PMM role. This course will help you figure out the career path best for you and your goals."

Crystal Crouch, Sr. Manager Product Marketing (Insurance Partners) at Motive Inc

You're in very good hands.

Product Marketing Alliance is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.

Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth.

What’s included when you enroll?

An awful lot of bang for your buck, that’s what. Here’s a glimpse of what you’ll find inside:

👨🏼‍💻 3 hours+ worth of course content.

📹 4 hours of bonus footage featuring PMMs from orgs like ARION and Groupe BCPE.

😃 Tons of real-life case studies throughout.

📝 5 optional (but recommended!) coursework tasks to consolidate your learning.

✅ Marked exams at the end of every module.

🛠 7 templates, ready for you to use.

👌 Access to all content for life.

🔖 Official persona certification if you pass all the exams.

"This course refreshes all the marketing fundamentals all product marketing managers need to use in their everyday working lives."

Elzemieke Douw, Customer Success Manager at ARION