Bryony Pearce

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....

Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

We're thrilled to announce the title of our upcoming book, Misunderstood: How to get an entire organization to understand product marketing and value what you do. Excited? Check out an excerpt focusing on The Buyer Journey....

New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you....

This year’s felt a little bit like navigating the wild, wild west at times but it’s finally come to an end *cheers*. As weird of a year as it’s been though, we’d be lying if we said it’s been all doom and gloom and for us personally, we’re incredibly thankful to have had so much to celebrate....

Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success....

We caught up with Morningstar’s Product Marketing Manager, Maria Massad, and found out why she’s so passionate about storytelling in her role as a PMM, how her experience in demand Gen has helped her career in product marketing & her tips for aspiring product marketers....

"To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"...

PMM at Trint, Phill Brougham, shares his experience of moving from a role as an account executive to a solo PMM, what attracted him to a career in product marketing, plus how the level of understanding he has for sales has helped him succeed....

Fluvio founder, Devon O’Rourke, gives us a fascinating look into the world of PMM consulting, how he got where he is today, plus heaps and tips for success, and more....

Associate Product Marketing Manager at Qu POS, Farhan Manjiyai, shares his experience of moving into a PMM role following a career in sales, what attracted him to the role, how that perspective has helped him work with his salesforce, plus how he thinks the role needs to change in the future....

Full-time content marketing and editorial lead at G2, and part-time TikTok influencer, Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, plus her top tips for businesses looking to use the site to generate revenue....

Digit’s Head of Product Marketing, Aleesha Patel, shares her experiences taking the leap from a PMM team of 50+ at LinkedIn, to a solo PMM at tech start-up Digit, as well as the top skills she believes have helped her career, and why she’s so passionate about the role....