Members-only Customer Marketing From B2B to B2H: Building customer connection With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....
Members-only Membership content The art and science of storytelling PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....
Members-only Membership content Shift left: Transforming product marketing to customer marketing Prashanth Shenoy, VP of Marketing, Cloud & Networking at Cisco, outlines the ‘shift left’ approach, where product marketing becomes customer marketing....
Members-only Membership content Being customer-obsessed at a product first organization It’s the old adage of business: never neglect your customer; it’s a one-way, non-stop route to oblivion. Tamara Niesen, Head of Product Marketing at Shopify Plus, spilled the beans on how to become customer- obsessed at a product-first organization...
Members-only On-Demand Customer Marketing Summit, September 2021 Catch up with every session from the Customer Marketing Summit featuring talks from the likes of Facebook, Toast, DocuSign, Sage & more....
Members-only Customer Marketing Customer Marketing Summit speaker spotlight: Patrick Kalie We caught up with Patrick Kalie, Customer Marketing Manager at Quorum ahead of his session on how marketers can delight customers at scale at the Customer Marketing Summit on September 30....
Members-only Customer Marketing Customer Marketing Summit speaker spotlight: Taylor Page We catch up with Taylor Page, Senior Manager of Customer Marketing at A Cloud Guru ahead of her fireside chat on how Customer Marketing and Customer Success teams can partner to create customer magic at the Customer Marketing Summit on September 30....
Members-only Customer Marketing How product marketers use conversation and revenue intelligence Until recently, conversation and revenue intelligence tools were typically only used by sales teams. Now we're seeing the untapped potential for product marketing teams too....
Members-only Customer Marketing A peek inside The Art of Conversation report A qualitative report exploring how revenue intelligence and conversation intelligence are shaping the future of product marketing....
Members-only Customer Marketing The benefits of incentive marketing for product marketers How do product marketers get folks to say yes to the never-ending, but always appreciated onslaught of interviews and phone calls? Incentive marketing, that's how....
Members-only Customer Marketing How to build products that meet customer needs Adam Weigand, Sr. Product Marketing Manager at Uber discusses challenges PMMs face in a growing marketplace and shares ways to build with customers in mind....
Members-only Customer Marketing How to understand and represent your target audience through VoC Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice....
Members-only Customer Marketing Five tips for selecting a win/loss analysis service In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company....
Members-only Customer Marketing Customer Marketing Excellence Award - shortlisted nominees The nominations are in and the shortlist has been drawn so without any further ado, let us introduce to you the fabulous PMMs on our 2021 Customer Marketing Excellence Awards shortlist....
Members-only Customer Marketing Customer marketing questions answered by the experts In anticipation of our very first Customer Marketing Summit, we're asking our PMM speakers some key customer marketing questions so you can swot up ahead of the main event....
Members-only Customer Marketing Excellence Award Are you part of a team that has reduced customer churn? Or perhaps you know an individual who consistently goes above and beyond to turn customers into advocates? We are delighted to announce that nominations are now open for the Customer Marketing Excellence Award - Spring 2021...
Members-only Your exclusive Customer Advisory Boards video Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....
