Willem Maas

I'm founder of Growth Velocity. We provide Win/Loss Analysis for B2B SaaS. I've led product marketing and product mgmt at startups and major companies. Also a 3X founder and CEO (one acquisition).

SF Bay Area

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Five tips for selecting a win/loss analysis service

In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company....

What's the magic number when it comes to win/loss interviews?

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Customer & Market Research

What's the magic number when it comes to win/loss interviews?

How many buyers do you need to interview to find out why you lose (and win) deals? It required some debate, but UX researchers like James Lewis and Robert Virzi ultimately convinced the UXR community that using the binomial probability formula produces the best sample size estimates....

Picking a win/loss program to meet your goals

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Metrics & OKRs

Picking a win/loss program to meet your goals

If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals....

How to target the strongest buyer segments in this new market

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Product Marketing

How to target the strongest buyer segments in this new market

It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....