Customer Marketing

Customer marketing's the cornerstone of sustainable customer growth, retention, loyalty, and advocacy. Brush up on only essential customer marketing insights right here.

Articles

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Get to know your Customer Marketing Summit speakers

Our first ever Customer Marketing Summit is fast approaching and we thought we'd treat you to a peek into the lives of some of the speakers from our stellar line-up....

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Product marketing questions week #86

The latest round of product marketing-related questions from the PMA Slack community, with answers from our very own industry experts on everything from win-loss criteria to new feature launches....

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Customer Marketing

Customer Marketing Summit

That's right, the Customer Marketing Summit is back. Join us this September for an intensive 1-day schedule designed to leave you with tons of new ideas and proven strategies delivered by top customer marketing and advocacy experts from Toast, DocuSign, Fiverr, Amazon, Dropbox & more....

When’s the last time you talked to your customers?

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Customer & Market Research

When’s the last time you talked to your customers?

Yes, I’m asking you. When was the last time you picked up the phone and have a conversation with your customers? In the middle of all the tickets you’ve created and meetings you’ve been to - how up to date is your understanding of the customers you have?...

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Customer Marketing Excellence Award

Are you part of a team that has reduced customer churn? Or perhaps you know an individual who consistently goes above and beyond to turn customers into advocates? We are delighted to announce that nominations are now open for the Customer Marketing Excellence Award - Spring 2021...