Metrics & OKRs

This article will show you how to revolutionize your relationships with revenue and analyst teams to accomplish each of your departmental goals....

The challenge of measuring product marketing success is not a new one - but it's not impossible. Here are the metrics you should be including in your dashboard....

A well-designed and executed sales enablement strategy should have a measurable impact on sales results and revenue. Often the challenge is identifying and implementing the right elements, metrics and priorities....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Sales are critical to the success of any business. Failing to nurture prospects can impact revenue figures and jeopardize your team. Here, we outline exactly which sales pipeline metrics you need to focus on to perform to your optimum potential....

Mohammad Eskandari explains how Teresa Torres’s Opportunity Solution Tree improved the team’s productivity and outcome at Hasin Group....

Whatever your current mindset, you should be aiming for one place - the top. And if you’re planning on surviving your hike to the figurative summit, you’ll need to have a few essentials in place, including Objectives and Key Results (OKRs)....

OKRs set on a monthly, quarterly or annual basis are much easier to evaluate, which makes it simpler for employees to perform to their optimum potential. In this article, I explain what an OKR is, why transparency matters, and why should you incorporate this practice into your business....

OKRs are a crucial cog in the machine that will drive you to the top, so if you’re a newbie to the world of OKRs, it’s high time you started paying more attention to them. Here, we outline some of the mistakes companies make - and how they overcome them....

The latest round of product marketing-related questions from the PMA Slack community, with answers from our very own industry experts on everything from win-loss criteria to new feature launches....

Not just another acronym, OKRs are integral to your efforts, steering strategies, managing progress, and quantifying the value of product marketing....

Like it or loathe it, revenue figures spell out in black and white the level of influence a team has had on sales figures and the business bottom line. Product marketing plays an equally fundamental role in generating this revenue as other teams like sales and marketing....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

The curtain has officially been drawn on Product Marketing Rendezvous, our first virtual event of 2021. Let’s lift the lid on the red-hot content waiting for you, right here, right now......

Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...