Aicha Zaa

Aicha Zaa is Product Marketing Manager at Productsup, a leading software for managing, optimizing, and syndicating product data, helping companies break through digital barriers.

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Attributing tangible results to product marketing

The challenge of measuring product marketing success is not a new one - but it's not impossible. Here are the metrics you should be including in your dashboard....

Win against competitors by knowing your customers

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Customer & Market Research

Win against competitors by knowing your customers

Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers....

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Product Market Fit

Measuring and understanding product-market fit

Product-market fit is less about hypothetical numbers and percentages, and more about an in-depth and tangible understanding of who your customers are....