Week 1: An into to OKRs

Metrics & OKRs

First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like:

Why are OKRs so important?
What are the four types of OKRs?
Why is specificity important?
How do I report on OKRs?

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.