Templates & Frameworks

Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...

Here at PMA, we have the perfect platform to place you on a pedestal, with our Product Marketing Core certification course. Check out the difference between our on-demand and live and online courses....

Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...

The best companies distill their value props into simple, memorable statements that are relevant to business needs. They are backed by credible, concrete proof points connected to technical reality and its often product marketers crafting the message maps that connect value props to proof points....

User personas target the people who use your product or service. Every single company has their idea of what a perfect user persona is....

The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....

The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. Introducing our latest offering: Product Marketing: Core [Live + Online]....

We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....

From asking people what they want and timing to looking at your language and making the most of variety, here are 9 tips to ace your next internal product launch....

Our recent ‘State of Product Marketing’ report revealed that the product marketer role needs to be elevated from coordinator to strategic partner to unlock its true potential. Here’s how to redefine the product marketer role in your company...

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?...

Takeaways from the first-ever "State of Product Marketing Report” surveying 600+ product marketers - looking at key insights and questions it raises for us in the field....

If you’re expanding your team or you’ve got holes to fill, make sure you look at these must-ask questions before sitting your next candidate down....

PMA Contributors can now implement custom canonical links directly in the Product Marketing Alliance for guest posts or multiple versions of the same page....