Christine Walsh

We created PMM Hired to provide a rich resource of information, advice and tools to help all PMMs advance in their professional lives, regardless of what stage of their career they’re currently at....

Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...

The Product Marketing Awards was born from the goal of ensuring that we recognize and encourage outstanding talent and hard work in the field. We received nominations in the droves and whittling it down to the lucky winners was no mean feat, but whittle it down we did....

Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....

At PMA, we like to think we know our community pretty well. We want to get into the minds of Product Marketers and understand what provides them with the most professional satisfaction (spoiler alert: you’ve got a lot of great things in common with one another)....

Another week, another super-useful product marketing questions round-up! In this week’s instalment, you can find out more about how product marketers like you are managing customer feedback and segmentation, as well as what the low-down is when it comes to sales enablement tactics....

Put simply, geographic segmentation is what happens when a company decides to change or focus their marketing campaign based on where their target consumer lives. But why is it such an important part of your marketing strategy and how can product marketers use it to their advantage?...

Here’s the next instalment of your weekly digest where you can find some of the most useful and hot button Q&As from our amazing slack community. Dive in and find out more about how you can keep your sales team engaged and what keeps product marketers motivated in their job....