Aazar Ali Shad

Adjacent Users? Huh? Maybe you’ve never heard the term before, but these people are the key to achieving rapid, sustainable SaaS growth....

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial) relationship. No, we are not talking about a first date. But almost. Day one retention is a bit like that....

Nowadays, people don’t particularly care about shiny sales pages, or clever marketing campaigns, they don’t want to talk to salespeople, they want one thing: To start using your product....

You may be wondering now - what the heck is proactive and reactive onboarding? Well, the reason why you haven't heard those terms before is probably because I've just invented them....

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?...