Zara Burke

Zara Burke is an Editor at Intercom, and former Freelance Content Writer and Strategist for innovative B2B SaaS companies, like Intercom, HubSpot and Sprout Social.

Dublin

Members-only

Product Marketing

An insight into the product marketing landscape

This report contains the most important survey and interview insights we discovered from talking directly to product marketers of all levels of experience....

The product marketer role is evolving: are you ready?

Members-only

Product Marketing

The product marketer role is evolving: are you ready?

Our recent ‘State of Product Marketing’ report revealed that the product marketer role needs to be elevated from coordinator to strategic partner to unlock its true potential. Here’s how to redefine the product marketer role in your company...

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.