Personas

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....

Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....

Learn how to build a brand persona and align it with your social campaigns in order to optimize your company's online presence....

A solid understanding of the customer personas enabled my team to create segmented programs and more tailored learning paths and user events, which provided greater value and more relevant content. I'll explain how to prioritize personas and keep them current in your business lifecycle framework....

Discover how social media is integral in helping to build and optimize your personas, and how to do so....

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

In this article, I’ll talk about why personas are so important and take you through some practical steps on persona development. Even if you already have personas in place these steps are a valuable additional layer....

Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....

Personas are a huge part of any knockout product marketing effort and arguably the backbone of any PMM plan of attack. But so are negative personas....

Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....

Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

A well defined user persona can unlock all kinds of valuable information when it comes to user experience and product performance, and in this article we’ll explain how....