Members-only Personas Developing personas the right way In this article, I’ll talk about why personas are so important and take you through some practical steps on persona development. Even if you already have personas in place these steps are a valuable additional layer....
Members-only Product Marketing How Rick Rubin Made Me a Better Product Marketer I'm not sure if Rick Rubin even knows what product marketing is. But his philosophy as a music producer resonated with me as I thought about my views on the "je ne sais quois" that make product marketers exceptional at what they do....
