Competitive Intelligence

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.

Articles

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Meet the Masters: Competitive Intelligence with Alex McDonnell

Tune into our brand-new podcast series, Meet the Masters, and join host Alex McDonnell, Market & Intelligence Lead at Airtable to discuss all things competitive intelligence, how to disseminate your intel, and much more....

Writing a competitive news briefing that helps everyone keep their cool

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Writing a competitive news briefing that helps everyone keep their cool

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....

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Competitive Intelligence

How to create a competitive intelligence adoption playbook for your organization

Hila Lauterbach, Senior Director of Product Marketing at SpotOn, explains how to create a competitive intelligence adoption playbook for your organization....

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Survey

The Competitive Intelligence Trends Survey 2022 has arrived

Complete the survey and help us write a report that’ll hone in on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

Why competitive intelligence programs fail and what to do about it

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Why competitive intelligence programs fail and what to do about it

My name is Ben Hoffman, and I'm the Senior Manager of Competitive intelligence at the Adobe DX Competitive Center of Excellence. I'm sharing why competitive intelligence programs fail and some things that you can do to avoid failure and be successful as a CI function....

What are customer needs? 5 steps to meet them

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Customer & Market Research

What are customer needs? 5 steps to meet them

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

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Competitive Intelligence

How competitive intelligence can influence a content marketing strategy

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

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Product Marketing

What is Product Marketing?

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....

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Competitive Intelligence

What is Competitive Intelligence in Marketing?

Crush your next competitive intelligence project....

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Podcasts

How to prioritize your competitors

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault....

Analyzing your competitor's win-loss and competitive success

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Podcasts

Analyzing your competitor's win-loss and competitive success

Penny Moran, Head of Competitive Intelligence at Zuora, has extensive experience in competitive experience, and in this episode, shares her knowledge of win-loss analysis, and how it can be used to learn more about your competition....

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Competitive Intelligence

Common challenges when gathering competitive intelligence

Problems when gathering competitive intelligence isn’t uncommon. As the saying goes: “anything worth having, doesn’t come easy”, and believe us, competitive intelligence is worth its weight in gold. Here are some challenges you may encounter during the process, and how to address them....

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Leadership

The role of competitive intelligence in product marketing leadership

In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....

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Competitive Intelligence

How can you create a culture of competitive intelligence at your company?

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....

The State of Competitive Enablement report is here!

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Reports

The State of Competitive Enablement report is here!

Gain insights into how product marketers implement their competitive enablement approach with the State of Competitive Enablement report....

Content

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2021 Competitive Intelligence Trends Report

We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports....

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Competitive intelligence

Competitor analysis is vital for strengthening your go-to-market strategy and driving product innovation. In this handy guide, we demonstrate how to conduct the research and use it to full effect....

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Competitive Intelligence | OnDemand

So you want to upskill in competitive intelligence? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....

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Competitive intelligence learning path

Continue your professional development with this 5-week CI program....

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Competitive Intelligence Summit, June 2022

Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack and Google....

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Competitive intelligence toolkit

Crush your next competitive intelligence project....

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Competitive Intelligence Trends 2020

Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own....

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Competitive Intelligence Trends 2021 survey

We're thrilled to announce the sequel to the Competitive Intelligence Trends 2020 is in the pipeline. Complete the survey, offer your insights, and help us deliver a report to remember....

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Competitive Intelligence Trends Survey 2022

Preparation for the Competitive Intelligence Trends Report 2022 is underway. This report will provide you with the essential information that’ll help you refine your existing programs and understand your market rivals in greater detail....

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Have your say on CI

Competitor intel is a key component of any product marketer's responsibilities. We know it. You know it. Fancy helping us dive a little deeper? Then have your say in 2020's competitor intel survey....

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Into the Fray - The Competitive Intelligence Podcast

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts who've refined the craft....

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PMA Pulse

PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....

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PMA Pulse 2021

PMA Pulse is back for round two - discover this year's best product marketing tools....

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Porter's five forces template

Porter's five forces template is a simple and effective way to scope out the competitive landscape and win that advantage....

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Post-launch discussion: Competitive Intelligence Trends 2020 [webinar]

Wanna check out the reaction of seasoned PMMs, before the Competitive Intelligence Trends 2020 lands in your lap? You got it. Join an ensemble of product marketing experts, who’ll be discussing a host of indispensable insights....