Competitive Intelligence

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....

In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....

Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....

Our Competitive Intelligence Playbook will equip you with the knowledge you need to build and refine your CI strategy and win your market....

Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....

Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....

Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a competitive intelligence program....

Join our May PMM Talks session on May 31 and hear our experts discussing everything PMM needs to know about Competitive Intelligence....

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp....

The survey for the State Competitive Enablement Report 2022, exploring how PMMs are streamlining internal CE processes....

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

Tune into our brand-new podcast series, Into the Fray, and join host Erik Mansur, VP of Product Marketing at Crayon, a business leader with more than 15 years of experience spanning product, marketing, and global operations....

No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....