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Analyzing your competitor's win-loss and competitive success

Podcasts | Competitive Intelligence | Product Marketing | Articles
 

In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.

Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.

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Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Analyzing your competitor's win-loss and competitive success