B2B

Although they are two separate entities, product marketing and marketing often overlap or work alongside each other, with most product marketers playing an important role in crafting effective marketing strategies targeted at the right people....

Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

Here at Product Marketing Alliance's sister company, B2B Marketing Alliance, we’ve talked at length about how important retention is to B2B brands. What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization?...

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

There’s no need for layoffs or completely changing your department’s structure when you're trying to apply an agile marketing dynamic. You may need to train your staff in the new process of work, there's no need to retrain everyone, as we outline here....

While we can’t tell you if your job will be replaced by AI or if we will all end up in a robot apocalypse - we can tell you that yes, AI can make data analysis less tedious! So, if you’re interested in that and some other ways AI can help you out - keep reading....

Finding the right opportunities is what drives any business forward, but this is a challenging task if you don’t know what to look for....

An extract from The PMM Field Guide, produced by SaaS expert, Alexander Becker, and designed to explore what B2B product marketing will look like in five years....

In today’s attention economy it can be hard to cut through the noise. In his best-selling book Good to Great, Jim Collins unearths 'timeless principles' which enable some companies to radically outperform their peers....

Abby Barsky, Senior Product Marketing Manager at Cord shares her expert advice on selling your PMM skills, employing great hires and securing that new role....