B2B

Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....

Are you launching products that are not compelling for buyers? Is your launch basically a mere press release and a website update? Here, I've outlined the blueprint for a compelling product launch....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Last week, we launched our narrative design certification, while PMA Watercooler, our round-robin event taking part the second Friday of every month. Plus, with PMM Rendezvous taking place Feb 17-19th, our insights from the Slack community are the ideal way to kickstart the week with aplomb....

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....

There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....

Product marketing can be a technical role aligned with the product team, or closer to the marketing org, but another function of product marketing can be within mergers and acquisitions....