Customer & Market Research

Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry....

First things first, before you start cranking out case studies, find out what your salespeople really want. Are they after desirable logos from select verticals? Start with a long list of happy customers and narrow it down with appropriate filters such as length of customer relationship....

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Missy Martin, former Account Manager and Jason Monahan, Sales Executive at Vancery, show how the platform effectively streamlines research data....

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

You need to give your customers a voice, gain essential feedback, and continually enhance your offering - and this is where Customer Advisory Boards (CABs) are worth their weight in gold....

Jeff Hardison, head of product marketing, brand and content at Calendly will be joining us to discuss how you as a product marketer can utilise customer research to influence your marketing, and also the direction of your company....

PMA Pulse is back, highlighting this year's best product marketing solutions to add to your tech stack....

Customer research defines your audience, enhances company focus, and negates unnecessary risks - but only when it’s done right. Implement insights that drive revenue and become the ultimate strategic growth engine with our brand new course: Customer Research Certified....

Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one....