Using customer research to influence the direction of your company

Thursday, February 10
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

Listening and understanding our customers, and conducting market research can be a marketer's greatest strengths, however, it can be difficult to do.  Often we trust the opinion and instincts of another, rather than conducting the customer research ourselves.

Jeff Hardison, head of product marketing, brand, and content at Calendly will be joining us to discuss how you as a product marketer can utilize customer research to influence your marketing, and also the direction of your company.

Join this PMMnow session as we cover:

✅ Utilizing customer data gathered by your company to make decisions
✅ How quantitative and qualitative data can work together effectively

About the speaker

Jeff Hardison is Head of Product Marketing for Calendly (where he is also Head of Brand & Content). Prior to Calendly, Jeff held product-marketing leadership positions at InVision, Clearbit, Hewlett Packard Enterprise, and more. In addition, he has also handled marketing for Amazon, Stumptown Coffee, and Nike.