Poornima Mohandas

Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore.

Bangalore

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How to build a library of customer case studies on a deadline

First things first, before you start cranking out case studies, find out what your salespeople really want. Are they after desirable logos from select verticals? Start with a long list of happy customers and narrow it down with appropriate filters such as length of customer relationship....

How are product marketers dealing with the coronavirus crisis?

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Product Marketing

How are product marketers dealing with the coronavirus crisis?

This month, I did an anonymous survey of 24 product marketing managers and product marketing leaders in tech firms, big and small, across India, the US, and Europe to see how they are trying to deliver value and establish their worth in these extraordinary times....