Pricing

Discover how we can help your sales reps close more deals in this complete guide....

Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....

Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....

The free trial model has been adopted by many companies as part of their product marketing strategy, with the process bringing undoubted benefits to the table - but could the process potentially have an adverse effect and damage your product?...

This article explores topics around prestige product pricing including what it is, why it's important for PMMs, and how to use it successfully....

Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....

Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....

My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....

Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...

Having conducted competitor intel, and successfully built a business case, you’ve got the thumbs up from stakeholders. But before you can sit back and give your team a whopping high-five, it’s time to address perhaps the most important stage of the whole process: deciding on your pricing strategy....

Here’s just a snapshot of some of our findings from the State of Product Marketing Report 2020, which it brought to you by the team here at PMA, in partnership with Kompyte....