Members-only Membership content Pricing & packaging pricing roadmaps to help grow revenue When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Pricing 5 lessons I have learned when pricing Good pricing leads to a healthy business: increased profits and sales, and (arguably) most importantly, generate engagement within the organization and with the customers....
Members-only Product Marketing How to price for growth and profitability Yannick Kpodar has just recently moved from Silicon Valley to Paris and found my new home at Payfit as the Global Director of Product Marketing. Previously, Yannick drove global enterprise growth at LinkedIn Talent Solutions in the San Francisco headquarters...
Members-only On-Demand Why you should own pricing, even if you know nothing about pricing Kevin Zentmeyer is Director of Product Marketing at Ibotta, Denver's first unicorn company, where he has stood up the product marketing function and established a team of four product marketers who handle both B2B and B2C GTM activities....
Members-only PMM Talks Pricing and packaging: How B2B product marketers can crack the code Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Pricing | OnDemand If only you could find a goldmine of learnings on pricing for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only Putting A Tag On It: The Product Pricing Playbook Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....
