Tips

We spoke to women product marketers about being overlooked due to gender, advice for prospective PMMs, and spotlit those who've inspired them....

Sapphire Reels outlines the best practices for building and scaling your sales enablement approach and how to carry out product discovery....

Whether due to burnout or the desire to pursue a new adventure, I was surprised by how often account managers approached me asking for the secret to my switch from AM to PMM. These AMs wondered how they could possibly apply to a PMM position, without the relevant experience or necessary PMM skills....

Generic interview advice is easy to find but getting practical advice tailored specific for product marketers is another matter. Aspiring marketing candidates looking to take that next step in their careers intrinsically understand that standing out in a job interview is critical....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

Like a number of us, I was affected by the impacts of the coronavirus. But not unlike you, I know this is not the time to panic but an opportunity to refine my interview skills, polish up my resume and continue to push forward in hopes of securing my next role....

Good pricing leads to a healthy business: increased profits and sales, and (arguably) most importantly, generate engagement within the organization and with the customers....

Whether you’re looking to strengthen your fundamental understanding of this ever-changing industry or branch into a more specialised field, what better way to keep ahead of the curve than by having a direct line to the best in the business?...

Not everyone can run 100m in 9.58 seconds like Usain Bolt. Or cook up a Michelin star meal like Gordon Ramsay. Or pick up the phone and convince someone to buy a new fridge. Or teach the next generation how to do maths. Or…well, you get the gist, and writing is no different....

It’s more about what someone can do with the product than it is about what the product actually does....

We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....

Words are a product marketer’s most handy and inexpensive tools. Use the right ones and you’re one step closer to changing people’s minds and habits....

PMA Contributors can now implement custom canonical links directly in the Product Marketing Alliance for guest posts or multiple versions of the same page....

If you’re new to Product Marketing Alliance and the PMA Slack Channel, here are a few quick tips and tricks to get you started with #PMM-Questions...