Case studies

We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription with Product Marketing Alliance....

Kirsten Jepson, Head of PMM at TELUS International speaks about her experience with the Product Marketing Core: Teams certification at Product Marketing Alliance....

We spoke to Marie Pachy, a Product Marketer at Bridge, about her experience with the PMM Hired resource we have here at Product Marketing Alliance....

Stephanie Kelman, Head of Product Marketing at Keap, gives us an insight into her experience with the Product Marketing Core: Teams certification we have here at Product Marketing Alliance....

Rob became aware of the Product Marketing Core certification after seeing an endorsement in our PMA Slack channel. In this case study, we’ll explore: Why he enrolled, why he picked, PMMC's main benefits, key outcomes, and advice for prospective students....

Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification....

Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....

Godspower Eseurhobo, Product Marketing Manager at Shortcaste Technologies, took part in the PMM Salary Survey 2019 when a member of the PMA team reached out via LinkedIn. Through one of their updates, Godspower learned about the PMA Scholar Program....

Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....

Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....

Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....

Having worked on many product and marketing initiatives Haythem's new role came with a new focus, go-to-market campaigns, competitive analysis, and driving growth in a mid-sized B2B market. PMA was exactly what he needed as he decided to invest in his product marketing career....

Ashley Herbert is the Head of Product Marketing at Recruitee, an applicant tracking system, built to help recruiting teams hire the best talent for their organization. She became aware of our membership plans whilst interviewing for an alternative position within the product marketing field....

Alan McAlpine, Senior Product Marketing Manager at Onfido, heard about the Product Marketing Alliance Mentorship program through our PMA Slack community. The team often posts new initiatives we’re working on—he saw that post appear and had to check it out!...

Farhan Manjiyani, Technical Product Marketing Manager at Rev.com, got PMM certified with Product Marketing Core: OnDemand after hearing about the course in our Slack community....