Interviews

We spoke to women product marketers about being overlooked due to gender, advice for prospective PMMs, and spotlit those who've inspired them....

We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription with Product Marketing Alliance....

This is the third in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

This is the second in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....

This is the first in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....

Kirsten Jepson, Head of PMM at TELUS International speaks about her experience with the Product Marketing Core: Teams certification at Product Marketing Alliance....

Holly Watson and Devon O'Rourke explore the importance of optimizing the relationship between product marketing, sales, and marketing and how to do so....

In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

We caught up with Irit Schwartz, Director of Product Marketing at Fyber, a Digital Turbine company, ahead of her session on PMMs as connectors at the Product Marketing Summit happening in London on November 26th...

We caught up with Ryan Goldman, VP of Product Marketing at SoundCloud ahead of his session on PMM super strategy and objection handling at Product Marketing Trailblazers happening online this December 1 & 2...

We caught up with Jana Frejova, Product Marketing Lead at Spendesk ahead of her session on moving through the funnel as a product marketer at the Product Marketing Summit happening in London on November 26th...

We caught up with Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at Epicor Software ahead of his session at the Product Marketing Summit happening in London on November 26th...

We caught up with Eric Moeller, Director of Product Marketing at Sage ahead of his session on collaborating with product management at the Product Marketing Summit happening in London on November 26th...