Product Marketing Strategy

Find out how to create effective video content within your product marketing team. Here we share strategies for B2B or B2C marketers. Learn more....

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....

Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....

Many organizations are working on "customer-led growth". To explain what this means, there's no better person than Amanda Malko, CMO of G2 and tireless advocate for the customer voice....

Stacey Wang, Director of Product Marketing at Ironclad, shared 5 lessons for building a successful product marketing team and function....

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....

When done right, implementing a product feedback loop can turn your product into a trendsetting powerhouse. Here, we outline what a product feedback loop is, and how they they can benefit your product....

In a recent episode of CMO Convo, our sister community CMO Alliance welcomed Aidan Casey, CMO at Paintru, to take a deep dive into conquering the content mountain as a CMO....

The implementation of customer churn analysis plays an unequivocal role in preventing valuable customers from seeking a solution elsewhere....

In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

To ensure that your product marketing efforts are successful, you should create a strong set of goals and objectives that you want to achieve. This is where OKRs and metrics come in handy....

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

In this article, we take a look at these two ways of working and try to pinpoint how they differ in the way that they carry out the GTM function....

No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....