Members-only Podcasts The role of storytelling in product marketing | Danny Peavey, StorySells Join host Mark Assini and CEO of Story Sells Danny Peavey as they discuss the role of storytelling in product marketing....
Members-only Product Marketing How to start a career in product marketing Starting a new job is scary. It is especially nerve-wracking when you don’t know a lot about the industry you’re going into. Transitioning into a new job in product marketing is no different....
Members-only Leadership Leading, building, and growing great product marketers There are certain things you can do that can give you more structure in your role and responsibilities as a product marketing lead, and in this article, Aaron Brennan gives you some tips and tricks to do just that....
Members-only Interviews From Computer Science Master to Head of Product Marketing This is the third in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....
Members-only Podcasts Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories In this episode of Product Marketing Life host Mark Assini and Selin Tyler explore the idea of boundaries as a product marketer....
Members-only Pricing Putting A Tag On It: The Product Pricing Playbook is here! Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Courses Transform your marketing strategy and position yourself for the CMO role Our course, Marketing Certified: Masters will empower you with the knowledge and confidence you need to influence high-level marketing campaigns and prepare for the CMO role....
Members-only Developer marketing Collaboration between developer marketing and developer relations Here, four experts share their best knowledge and tips for a collaborative approach between developer marketing and developer relations....
Members-only Customer Marketing The role of FOMO on consumer psychology This article delves deeper into the 'fear of missing out', the effect this has on consumer psychology, and how to implement FOMO marketing....
Members-only Podcasts Proactively improving your go-to-market function | Derek Osgood, Ignition In this episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO of Ignition, where they chat about all things GTM....
Members-only Metrics & OKRs How to set successful and attainable product marketing goals Scott Shapiro and Angela Byers discuss how to set successful and attainable product marketing goals and create an environment for employees to work towards them....
Members-only Interviews The path to product marketing in Ukraine This is the second in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....
Members-only Podcasts Optimizing the relationship between product marketing and product management | Natasha Katson, Staffbase On this week’s episode of Product Marketing Life, host Mark Assini is joined by Natasha Katson, Product Marketing Manager at Staffbase....
Members-only Sales Enablement When is a sales enablement training program needed? This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....
Members-only Interviews Life as a Ukrainian product marketer This is the first in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....