Product Marketing Alliance

📅 Tuesday October 4th, 2022 ⏰ 6pm Local Time 🗺 The Crafty Squire, 127 Russell Street The time has finally arrived for our very own Melbourne...

RSVP to our upcoming New York meet up!...

Accelerate your career with successful, cutting-edge approaches and strategic implementations from world-leading product marketers....

Join your PMM peers for 2 days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at the PMM Summit....

Join Morgan Molnar, Director of Product Marketing at Momentive as she discusses how to drive more impactful GTM strategies....

Join Hila Lauterbach, Head of Product Marketing, SpotOn as she shares how to supercharge enablement with competitive intel to win more deals....

Join Lyla Rozelle, Director of Customer Enablement at Appcues as she discusses product adoption at day 30 and beyond....

Everything you need to truly embody the voice of the customer....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....

Crush your next competitive intelligence project....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Join Brandon Bredford, Competitive Enablement Manager, at Klue as he discusses the key findings from the State of Competitive Enablement....

Hit your next launch out of the ballpark....

A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....