PMM Weekly Live Session | Online | August 18, 2022

Thursday, August 18
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

PMA Member? This session is already in your OnDemand Library.

In today’s market, it’s important for an organization to understand what its competitors are up to and track the overall market landscape.

Establishing the current state of competitive enablement will help you enable the rest of your organization with insights that are relevant to their role.

In an ever-evolving field, there are constantly new ways to compete, and a new ways to win.

With this in mind, our upcoming session with Brandon Bedford, Competitive Enablement Manager, Klue is compulsory viewing.

Sign up and join Brandon as he takes a deep dive into all the juicy findings of this year’s State of Competitive Enablement report.

Key discussion points

📈 The trends (88% said their industry's becoming more competitive)
1️⃣ The priorities (75% of programs prioritize sales support)
🤔 The challenges (54% of competitive programs don't measure success)

About the speaker

Brandon Bedford is the Competitive Enablement Manager at Klue, building their very own competitive enablement program.

Brandon’s background is in B2B sales which gives him a unique perspective on the challenges faced by product marketers who are tasked with enabling sales teams competitively.