Beginners

Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

Although they are two separate entities, product marketing and marketing often overlap or work alongside each other, with most product marketers playing an important role in crafting effective marketing strategies targeted at the right people....

The ultimate vocab handbook, with definitions for all those tricky words that you can’t manage to wrap your head around....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

Learn. Level up. Lead. Raise your PMM game. Scale your product. Reach new heights. How? With our suite of world-class product marketing certifications....

According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps PMMs make more actionable and informed decisions about who to reach with the right content at the right time....

We asked over 400 PMMs how they facilitate sales enablement efforts for their teams, using data gleaned from The Sales Enablement Landscape Vol 1....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

How would you like to give your product or company the competitive edge? What if I said there's a way to gather accurate, fact-based data that could directly, positively affect your business performance? You’d say bring it on, right? Well, allow me to introduce the SWOT analysis!...

Whether due to burnout or the desire to pursue a new adventure, I was surprised by how often account managers approached me asking for the secret to my switch from AM to PMM. These AMs wondered how they could possibly apply to a PMM position, without the relevant experience or necessary PMM skills....