Intermediate

Learn. Level up. Lead. Raise your PMM game. Scale your product. Reach new heights. How? With our suite of world-class product marketing certifications....

According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps PMMs make more actionable and informed decisions about who to reach with the right content at the right time....

Vincent Xu, Marketing Lead at Google shares his expert advice on what to consider when taking your brand global....

We asked over 400 PMMs how they facilitate sales enablement efforts for their teams, using data gleaned from The Sales Enablement Landscape Vol 1....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

When it comes to unhappy customers, most problems can generally be traced back to audience misalignment. We take a look at the three most common misalignments....

The topic of product marketer to product manager ratios is always a hot one in the Slack community. We’re often asked what the golden number is, and using the data obtained from numerous surveys and polls conducted this year, we uncovered the global ratio....

Finding a design tool that doesn’t require a degree in graphic design can be tough. But don’t worry, we’ve got you! Here’s a list of 15 of the best design tools for PMMs....

We’ve compiled a list of 100 leadership quotes to live by - tweet them out to your followers, add them to a LinkedIn post, emblazon them across an A3 poster of a bald eagle in flight, they’re yours to do with as you please....

Choice can be overwhelming, we know, which is why we've curated 10 of the best content opps and marketing tools to guide you through the process of finding the perfect tool for the job....

When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage....

As a product marketer it's vital you take ownership of the message your product is sending to potential customers. If you fail to at the very least define your product, other people will define it for you, and you might not appreciate the outcome....