Intermediate

Whether you want to level-up your product launch skills, understand pricing strategies in more detail, finetune your messaging or upskill your storytelling techniques, we’ve got it all - and more - here.

Articles

Members-only

Positioning - finding a place for your product

Product positioning is the art of identifying and tailoring your product’s benefits to different segments of your target market....

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Sales Enablement

Scaling sales enablement: a product marketing perspective

I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot....

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Product Marketing

Slack’s demo deconstructed

Want to learn how the world’s best product marketers think? First step: look around. Unlike the inner workings of a finance team’s models or an executive meeting, product marketing is an art ultimately practiced out in the open....

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Product Marketing

Who should the product marketing team report to?

No two departments are identical and not everyone will have the same opinion, but here are a few pros, cons and considerations to bear in mind....