Kompyte

They say hindsight is 20/20, which is excellent when it comes to learning from our mistakes, but what if we had the right glasses to make our foresight 20/20? Wouldn't that be much more valuable? What if you could anticipate, identify, and seize on the opportunity before anyone else?...

Creating useful battlecards is a multi-step process that includes a lot of research and work. And as important and useful as all that work is—once your battlecards are out there, they can quickly become outdated....

Most product marketers understand the important role competitive intelligence (CI) plays in developing a strong go-to-market (GTM) and ongoing marketing strategy. However, the work you put into competitive analysis may not be reaching all of the right people...

Establishing a link between marketing, sales, and the product team is hard enough. But for the work you do in that regard to really pay off in the long term, you need to keep those connections current over long periods of time....

Our world is changing rapidly. Across industries and markets, there are shifts beyond our control, some we might not even know about. Not having the right information can be detrimental to your best laid plans....

As a product marketer the pain of building, launching, executing, and managing products and Go-to-Market strategy can sometimes feel like you’re boiling the ocean. When determining your direction, you have to start with understanding the challenges and opportunities within the industry....

You’ll always win some and lose some. But every lead you have is an opportunity to learn, whether they convert or not....