As a product marketer the pain of building, launching, executing, and managing products and Go-to-Market strategy can sometimes feel like you’re boiling the ocean. When determining your direction, you have to start with understanding the challenges and opportunities within the industry.
Starting with a solid strategy and KPIs in place will shape not only the success of your company but has the ability to propel your products into the market. So where do you begin?
Join this webinar to learn:
- How to build a proper Go-to-Market strategy and messaging
- What Objectives and KPIs you should be tracking
- Why investing in a CI can change the trajectory of your company
- Real-World examples from leading PMMs across industries
Presenters
Jordan Weiss, VP of Marketing at Kompyte
Marketing, strategy, and demand generation executive with a 20 year proven track record of driving growth for organizations from start-up to Fortune 500. Extensive leadership in building go-to-market strategy and driving results from top talent, as well as leading cross-functional teams to maximize business impact.
McKenzie Wright, Product Marketing Manager at Kompyte
A data-driven program manager with proven experience planning and executing demand generation initiatives. She is equal parts strategic and tactical – with experience developing and managing marketing campaigns, to working cross-functionally with global teams to implement change management. She has direct experience managing multiple projects and maintaining communication with internal and external stakeholders, customers, and prospects to ensure alignment, and timely execution.
