This article was originally published as a presentation at the Product Marketing Summit in Austin, Texas, 2022. The talk was by Leigh Price, Senior Product Marketing Manager at Salesforce. Catch up on all presentations with our OnDemand feature.
There are three ideas I'd like to share with you today:
- What I've learned about capturing the attention of your sales team to enable them.
- How to engage your sales team effectively once you've got their attention.
- How to scale these efforts.
When you’re working in a big company like Salesforce, these things are essential.
Hopefully, you'll learn something new that you can take back to your company and start working on right away. But before we get down to it, let me tell you a little about who I am and what I do.
My background and role at Salesforce
I started my career as a talent manager for contestants on Big Brother Australia. That might sound glamorous, but what it actually boiled down to was accompanying them into dodgy nightclubs while they did celebrity appearances.
I was really bad at this job. I was supposed to be getting them product endorsements, but I think the best I got was some kind of deal for socks with zipper pockets. I quickly realized that maybe I should be following something I was a little bit more passionate about, so I started looking at more geeky techie things.
