This presentation was delivered by Abhishek Ratna, Head of AI & ML Developer Marketing & Olivia Burgess, Product Marketing Leader, Google Workplace Security at Google, at the Product Marketing Summit, Seattle 2022. Catch up with a variety of talks with our OnDemand service.
Abhishek Ratna: Unless you've been living under a rock, you probably know what AI is, so I won't belabor the point. We’re living in very exciting times, and Olivia and I have been lucky enough to have front-row seats to see how AI is being used in enterprises.
We’ve also had the privilege of working with product marketing, product, and engineering teams as they bring machine learning products to market.
We’d like to share some of our insights into why AI matters, why you should care, and how you should think about bringing AI-based products to market.
Olivia Burgess: If you're thinking, “but I market dog food, or shampoo,” don’t worry. We're also going to share some general principles that you can apply to your marketing and that will help you articulate value back to your broader business. No matter what type of product you market, this article will be helpful.
