Pricing and packaging: How B2B product marketers can crack the code

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Pricing and packaging can be a mystery for B2B product marketers - successfully cracking the code can be challenging.

Cindy Berman will share approaches to creating a compelling and high converting pricing page.

Join this live session to discover:

✅ Best practices on content and design
✅ How to effectively collaborate with internal teams for a successful launch.
✅ How to use your pricing page to demonstrate your product’s value
✅ How to educate prospects on a new/growing category.
✅ 10 common mistakes to avoid when effectively executing pricing and packaging

About the speaker

Cindy is a Product Marketing Manager at Productboard, the leading product management system.

She has B2B SaaS Product Marketing and Product Management experience from Segment, Grammarly, Nanit, and American Express.

She’s launched over 50 products and is passionate about SaaS, data, product management, productivity, innovation, startups, and angel investing.

She received her MBA from The Wharton School of Business, double majoring in Entrepreneurship & Innovation and Organizational Effectiveness.