Aventi Group

In this article, Will Scott and Aventi Group give us five invaluable steps to creating a winning channel marketing strategy. Find out more....

A new survey conducted by Gatepoint Research and sponsored by Aventi Group explores the predicament facing sales and product marketing teams....

Successful product launches are one of the most important contributions a marketing team can make on behalf of their organization. They’re a dynamic, exciting opportunity for marketers to shine - but are also a highly collaborative and risky endeavor....

Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?...

My name's Sridhar Ramanathan and in this article, I'm going to focus on how to write a killer value proposition. I know all of you have written value props before, I personally have done probably hundreds over the last 25 years....

One of the key drivers — indeed, the cornerstone — of any effective sales enablement program is the playbook. Aventi Group's Sasha Mostofi-Jorgensen focuses on sales playbooks that sellers love....

competitive intelligence has become an essential strategic tool for developing product marketing and sales enablement programs to drive success. After all, you can’t keep up with the competition if you don’t know anything about them....

Your product messaging serves as the basis for your marketing and communications. It inspires everything from your web content to your app store copy to your press release and beyond....

Are you investing much of your product marketing resources in generating competitive battlecards or sales playbooks only to find your sales reps aren’t using them?...

A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive analysis and how do you conduct one?...

Product marketing and marketing are two totally different entities. We know that, you know that. But there is crossover between the two and your understanding and input to the marketing function’s activities can exponentially improve everyone’s efforts - and your career....

One of the best ways to ensure the success and development of your sales team is to measure and evaluate the metrics of your business to determine the areas your team exceeds your peer group and the areas of growth opportunity....