Narrative design - an underestimated strategy. And yet, essential when it comes to creating breakthrough product narratives, and successfully positioning your product to help it stand out from the crowd.
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This mini eBook lays the foundations for a solid narrative design strategy. Think of it as the perfect introduction to the function.
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What’s inside this eBook?
Download your FREE eBook and gain access to the most essential insights into the strategy, including:
- What is narrative design?
- How does it fit into product marketing?
- Why is narrative design important?
- What’s needed before developing a narrative design strategy?
- The narrative design structure
Plus, some sections are taken directly from the Narrative Design Certified: Masters course to give you a preview of what to expect - you can’t say we don’t treat you. 😉
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All of the information within this eBook has been provided by Marcus Andrews, Director of Product Marketing at Pendo.io, and the creator of the Narrative Design Certified: Masters course we have at Product Marketing Alliance.
Marcus knows narrative design like the back of his own hand - having helped build the strategy into what it is today. He has countless experiences working with well-known professionals in the field to build and develop the function, including April Dunford and Dave Gerhardt.
Completing this course will help you:
📖 Blow away marketing leadership with your storytelling skills.
🔥 Help your company stand out from the crowd.
💪 Elevate yourself and your product marketing function.
🚗 Drive real and tangible organization-wide change.
👊 Learn from the man who’s spearheading narrative design.
Break through the noise and win in even the most crowded markets.
Get Narrative Design Certified